Application for Frontend Developer
A redesign proposal for Vintage Story's web ecosystem
I'm Abel Oliván — 17 years building for the web, from SEO to full-page redesigns. Instead of a traditional portfolio, I've built working prototypes of what I believe Vintage Story's web presence could become: a unified, conversion-focused experience that matches the quality of the game itself.
Explore below
The work
Working Prototypes
Each prototype is a fully functional HTML page with dark/light mode, responsive layout, and real content from the game.
Prototype
Main Page
Landing page redesign with emotional narrative, visual pillars, trailer integration, and social proof. Hero-to-CTA scroll journey.
Prototype
Purchase Page
Conversion-optimized purchase flow with transparent pricing, FAQ accordions, system requirements, and prominent CTAs.
Prototype
Wiki
Knowledge base redesign with persistent sidebar, improved search, real article content, and update post template.
Prototype
Mod Repository
Discovery-focused mod browser with carousel, infinite scroll, filters, and 3 full detail pages with real mod data.
The system behind it
Foundation & Analysis
The design system, visual assets, and strategic analysis that underpin every prototype.
Brand System
Brand System v1.1
Complete visual identity: color palettes (dark & light), typography system, spacing rules, component patterns, and design rationale.
Design Asset
Icon System
38 curated Lucide icons (MIT) used across all prototypes — with size scales, theme adaptation, and design principles.
Analysis
Web Analysis & Opportunities
7 critical conversion and UX problems identified in the current websites, with specific solutions and their expected impact.
The full picture
My Proposal & Background
Who I am, how I work, and the broader vision I have for Vintage Story's web presence — beyond just frontend development.